Marketing is not just the name of making nice advertises for the Television… it is about introducing your product to your potential clients. Your business can have an edge over all the other competitors by having a powerful and attractive website to represent your business to your potential clients.
One single TV commercial will cost much more than a single website’s whole year’s registration and operating cost. The websites help new businesses afford marketing and advertisements by having their presence on the internet. Internet, that is in the hands of everyone nowadays.
Ease of Access
The world is now globally interconnected and works in newer ways than before. There is a simple thumb rule that the customers follow unknowingly. That is “Do not wait for anything”. Everybody wants things in a flash. The world is moving so fast that every single year means that products of last year have become stale and old. Imagine in this fast world, the immense loss that your business may be having just because your product could not call to customers in time. Having a readily updated website is very necessary because it can do two jobs for your business;
1: advertises your product
2: enables the customers in booking their orders and getting their desired product in a flash
The website for a business does another most important work for the business. That is the flow of information. Let’s take an example of a stock market broker… Go to their website. You will find all kinds of informative charts and graphs and trends showing you information regarding many of the businesses whose equities are being traded. Why does that broker go through all that hustle? After all, he only wants to sell his service by providing the sale and purchase facility for those equities. Still, he goes into more details than apparently required by his business. It turns out that those brokers who will have gone through all this hustle will capture the 80 percent of the market's customers.
Imagine you do not have any website on internet… You would still like to somehow put an advertisement on internet… you might be able to do so by asking Google or Facebook or any other popular websites to hold your advertising for some time… but how will your customers connect with you? Everyone including you, click on internet advertisement to get to the website of that business… alas! You didn't have that one for them…
Another important facility of being present online through your own website is having the ability to connect with many different businesses. The links of your websites with very little details but with good attractive designs can be put on many different popular websites and from there, your customers and other business seekers can easily reach you by a single click.
Having a website for business is a must nowadays. However, a business without a website is like a cake without a cherry on its top, thou it will taste but it will miss major attraction which a business model deserves.